Mission and Mandate
Mission:
To be the credible, caring and authoritative voice of responsible children's advertising and communications in Canada, working in partnership with government, educators, parents and issue experts to identify and address issues of concern in children's lives.
Mandate:
To instill confidence in all relevant publics by actively demonstrating our commitment, concern, responsibility and respect for children.
To utilize the shared resources and influence of each member company and to keep pace with the media and social issues in children's lives, in order to:
- Help children to better deal with issues of challenge in their lives;
- Support parents in the healthy development of their children; and
- Support educators, community and health care workers in the teaching of media literacy and life skills.