Production Credits: Health Rock

“Health Rock”, the first public service announcement from LONG LIVE KIDS, an initiative of Concerned Children’s Advertisers, has been produced in both official languages to help children understand the important need to balance what they eat with how they play today, so that they can grow up to be healthy active citizens tomorrow. The creation and production of “Health Rock” would not have been possible without the extraordinary donation of time, talent, and expertise provided by the following individuals and organizations:

Advertising Agency	J. Walter Thompson, Social Marketing Executive Vice President, Executive Creative Director: Martin Shewchuk Senior Art Director: Don Saynor Head of Broadcast Production: Donna Heffernan Vice President, Managing Director: Craig Strong Vice President, Strategic Planning: Jack Perone Account Executive: Martin Ryan, Ginny Adey
Production	Animation Animation Director: Bob Fortier Executive Producer: Susie Rucska Animator: Paul Moda Animation Compositor: Sonya Carey
Editing	AXYZ Edit Inc. Editor: Dave Giles
Sound Design	Rosnick, MacKinnon,Webster (RMW) Writer/Creative Director: Steve MacKinnon Sound Engineer: Tyson Kuteyi
Produced under the Direction of Concerned Children's Advertisers' / LONG LIVE KIDS' Creative Committee	Kathryn Fitzwilliam (Creative Committee Chair) Director, Consumer Communications Kraft Canada Inc., 416-441-5578 Doris Bitz Vice President Marketing, Beverage Pepsi-QTG Canada Inc. Stephanie Blondal Manager, Advertising and Promotion CanWest Media Sales Ltd. / Global Television Network Hillary Firestone Vice President, Network Marketing and Sales TELETOON Canada Inc. Sheryl Johnson Director of Marketing, National Fresh Retail Weston Bakeries Limited Rebecca MacKenzie National Accounts Manager and Director of CTV Newsnet CTV Television Inc. Susan Schaefer Vice President, Marketing Corus Entertainment Inc. John Rowsome President Confectionery Manufacturers Association of Canada (CMAC) Chris Mahony Director of Regulatory Affairs and Communications Confectionery Manufacturers Association of Canada (CMAC) Sandra Marsden President Canadian Sugar Institute Robin Garrett Vice President, Member Services & Communications Food & Consumer Products Canada (FCPC) Cathy Loblaw President and COO Concerned Children’s Advertisers Diana Carradine Executive Director Concerned Children’s Advertisers Linda Millar Vice President, Education Concerned Children’s Advertisers

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Production Credits: Health Rock

Advertising Agency

Production

Editing

Sound Design

Produced under the Direction of Concerned Children's Advertisers' / LONG LIVE KIDS' Creative Committee