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Production Credits: Tell Someone

“Tell Someone” is the third in a trilogy of public service announcements produced by Concerned Children’s Advertisers in partnership with the Government of Canada’s National Crime Prevention Strategy. “Tell Someone” is produced in both official languages to empower children who are being bullied to speak up and get help. The creation and production of “Tell Someone” would not have been possible without the extraordinary donation of time, talent and expertise provided by the following individuals and organizations:

Issue Experts

Dr. Wendy Craig, Associate Professor, Department of Psychology, Queen’s University, 613-533-6014

Dr. Debra Pepler, Professor, Department of Psychology, York University; Director, LaMarsh Centre for Research on Violence and Conflict Resolution, 416-736-2100, Ext. 66155

Canadian Initiative for the Prevention of Bullying

Advertising Agency

Round Table
Partner: Sallah Cayer: 416-928-2080, Ext. 222
Creative Director: Brent Peterson
Art Director: Julie Cha
Account Manager: Doug Ramsey
Broadcast Producer: Angela Carroll

Production

Big Film Company
Director/Cameraman: Lionel Coleman
Executive Producer: Cindy Kemp
Producer: Caroline Gayler

Editing

Stealing Time
Editor: Marcus Valentini

Sound Design

Rosnick/MacKinnon/Webster
Producer: Ted Rosnick

Casting

Gloria Mann

Government Partner

National Crime Prevention Centre
Public Safety and Emergency Preparedness Canada
Media Relations, 613-991-0657

CCA Creative Committee

Kathryn Fitzwilliam (Creative Committee Chair)
Vice President, Consumer Communications
Kraft Canada Inc.

Laura Baehr
Director of Marketing, YTV
Corus Entertainment Inc.

Doris Bitz
Vice President, Marketing
Pepsi-QTG Canada Inc.

Stephanie Blondal
Manager, Advertising and Promotion
CanWest Media Sales / Global Television Network

Sheryl Johnson
Director of Marketing, National Fresh Retail
Weston Bakeries Limited

Rebecca Mackenzie
National Accounts Manager & Director of CTV Newsnet
CTV Television Inc.

Linda Millar
Vice President, Education
Concerned Children’s Advertisers

Cathy Loblaw
President & COO
Concerned Children’s Advertisers

Diana Carradine
Executive Director
Concerned Children’s Advertisers