Check It Out

Check Out the New Long Live Kids Site!

Long Live Kids

Production Credits: Walk Away

Concerned Children's Advertisers' newest commercial, "Walk Away", is being produced in both official languages to empower bully bystanders or the "silent majority" who currently stands and watches, with tools and information to start doing their part to reduce the instances of bullying in Canada.

Issue Experts

Dr. Wendy Craig, Associate Professor, Department of Psychology, Queen’s University, 613-533-6014

Dr. Debra Pepler, Professor, Department of Psychology, York University; Director, LaMarsh Centre for Research on Violence and Conflict Resolution, 416-736-2100, ext. 66155/66212

Advertising Agency

Publicis
Main Contact: Nancy Karpus, 416-925-7644, ext. 5344
Creative Director: Duncan Bruce
Art Director: Anthony Wolch
Copywriter: David Daga
Producer: Angela Carroll

Production

Industry Films
Executive Producer: Tina Petridis
Director: Aubrey Singer
Producer: Jenn Haltrecht

Editing

Stealing Time
Editor: Greg Edgar

Sound Design

Rosnick/MacKinnon
Director: Ted Rosnick

Government Partner

The National Strategy on Community Safety and Crime Prevention
Main Contact: Mark Stokes, Director of Communications, Promotion and Public Education, 613-954-1721

Produced under the Direction of Concerned Children's Advertisers' Creative Committee

Mark Childs (Creative Committee Chair)
Vice President, Marketing
Kellogg Canada Inc.

Susan Schaefer
Vice President, Marketing
Corus Entertainment Inc.

Stephanie Blondal
Manager, Advertising & Sales Promotions
Canvideo Television Sales Limited (Global Television Network)

Simon Burch
Director of Marketing
Cadbury Chocolate

Hilary Firestone
Vice President, Marketing
TELETOON Canada Inc.

Sandra Landreth-Kerr
National Director of Advertising
McDonald's Restaurants of Canada Ltd.

Rebecca Mackenzie
National Accounts Manager
CTV Television Inc.