Corus Entertainment Inc. | CTVglobemedia | Disney | General Mills Canada Corporation | Hershey Canada Inc. | Hasbro Canada Corporation | Kellogg Canada Inc. | Kraft Canada Inc. | Loblaw Companies Limited | Mattel Canada Inc. | McDonald's Restaurants of Canada Limited | Nestlé Canada Inc. | PepsiCo | Post Foods Canada Corp. | Shaw Media | Teletoon Canada Inc. | Weston Bakeries Limited | Zenith Optimedia Canada

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Production Credits: Words Hurt

Concerned Children's Advertisers' newest anti-bullying commercial, "Words Hurt", is being produced in both official languages to evoke empathy amongst children by raising their awareness of the pain and distress caused by social bullying.

Issue Experts	Dr. Wendy Craig, Associate Professor, Department of Psychology, Queen’s University, 613-533-6014 Dr. Debra Pepler, Professor, Department of Psychology, York University; Director, LaMarsh Centre for Research on Violence and Conflict Resolution, 416-736-2100, ext. 66155
Advertising Agency	Publicis Main Contact: Kelly Flynn, 416-925-7644, ext. 5377 Senior Vice President, Executive Creative Director: Duncan Bruce Art Director: Troy McGuinness Senior Copywriter: David Daga Producer: Angela Carroll Vice President, Brand Director: Tony Ciccia Account Executive: John Schofield
Production	Hero Films Executive Producer: Danielle Araiche Director: Linzi Knight
Editing	Third Floor Editing Editor: Richard Unruh
Sound Design	Rosnick/MacKinnon Director: Ted Rosnick
Casting	Fade to Black Casting Director: Michael Stevenson
Government Partner	National Crime Prevention Centre Main Contact: Mark Stokes, Director of Communications, Promotion and Public Education, 613-954-1721
Produced under the Direction of Concerned Children's Advertisers' Creative Committee	Simon Burch (Creative Committee Chair) Director of Marketing Cadbury Trebor Allan Inc. Stephanie Blondal Manager, Advertising & Sales Promotions CanWest Media Sales Ltd. Diana Carradine Director of Social Marketing Concerned Children's Advertisers Hilary Firestone Vice President, Network Marketing and Sales TELETOON Canada Inc. Kathryn Fitzwilliam Director, Consumer Communications Kraft Canada Inc. Sheryl Johnson Category Manager, National Retail Marketing Weston Bakeries Ltd. Sandra Landreth-Kerr National Director of Advertising McDonald's Restaurants of Canada Ltd. Cathy Loblaw President & COO Concerned Children's Advertisers Rebecca Mackenzie National Accounts Manager and Director of CTV Newsnet CTV Television Inc. Linda Millar Director of Education Concerned Children's Advertisers Susan Schaefer Vice President, Marketing Corus Entertainment Inc. Craig Smith Vice President, Marketing General Mills Canada Corporation Susan Spiegel Director, Marketing Communications Mega Bloks Inc.