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To hear what teachers are saying about TV&ME, click here. Click on the back button to return to the TV&ME Program.
To view CCA's new anti-bullying commercial, "Words Hurt", click here, or to view TV&ME's accompanying anti-bullying lesson plans, click here. Click on the back button to return to the TV&ME Program.
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Dear Colleague:
Thank you for the opportunity to share TV&ME with you and your students.
This guide has been written by educators, for educators, and is intended for use in your
schools and communities. It has been designed to help you address curriculum
expectations in the area of Viewing and Representing, Media Literacy, Language, and
Healthy Life Coping Skills.
As part of an effort to reach children in their homes and communities, as well as their
schools, TV&ME is proud to announce that we are providing complimentary worksheets
for educators, parents and caregivers. For more information, please visit our website
at http://www.cca-kids.ca.
Some features of TV&ME for Educators include:
a series of 'Core' Lessons designed to wrap around the commercials produced by
Concerned Children's Advertisers;
Skills Extensions to promote learning across the curriculum;
all lesson plans come complete with black line masters for your use;
'A Step Further' provides opportunities for you to link the learning experiences with
home and community;
'Peer Teaching' opportunities have been identified to help you promote leadership and a
sense of community in the classroom;
a certificate is provided for your use at the end of the program to recognize the
contributions of our young people as they make healthy choices concerning their future.
A Video is also included as part of the TV&ME program. It is intended to:
provide you with some footage of TV&ME in action in the classroom;
introduce you to the commercials and the possibilities that each provides for learning
with your students;
provide you with a complete set of pro-social messages which have been selected as
learning vehicles in this guide;
provide you with information about Concerned Children's Advertisers that will be helpful
if you wish to share TV&ME with parents and community members.
For your complimentary TV&ME for Educators video, please email us your name and school address at info@cca-kids.ca.
'TV&ME for Educators Kit' Order Form (PDF)
A special thank you to all of the workshop participants, community and educational
leaders and curriculum planning experts who have guided me in the preparation of TV&ME
for Educators. I hope that you will find it to be a valuable tool to address current
curriculum initiatives!
Linda Millar
Educator,
Ottawa Carleton District School Board
Vice President, Education
Concerned Children's Advertisers
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| Click on the applicable grade level in the navigation bar above to view the TV&ME lesson plans and the related CCA commercials. |
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| TV&ME has been designed to address learning outcomes as they appear in provincial guidelines across Canada. Please click here to read the Program Outline. |
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| Click here to see behind the scenes of House Hippo, and have your
students build their own commercial. |
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| Click here to learn more about Media Literacy -- Teaching Children to Watch Carefully, Think Critically and Navigate Safely. |
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 Click here to download the latest version of Adobe Acrobat so that you can download TV&ME lesson plans. The lesson plans and CCA commercials may take a moment to download depending on your connection. Please be patient. |
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