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There is no question that poor self-esteem is a common contributor to many of the challenges our young people face as they grow up. Children need to learn to recognize and identify their feelings, both positive and negative, recognize the differences that exist for boys and girls with reference to this topic, and be provided with tools to help them recognize their strengths and abilities.
The following lesson plans, based on Concerned Children's Advertisers' self-esteem commercials, will assist you in working through this issue with your students.
TV&ME Lesson Plans
Click on a commercial below to review the lesson plan. Once you have read the lesson plan, click on the back button on your screen to return to the TV&ME program. To view the commercial itself, click on the thumbnail icon. Please note that you MUST have QuickTime to view the commercials. To download QuickTime, view the right hand side of this page.
If you are unable to view the commercial, please email your name and address to us
at info@cca-kids.ca and we will be happy to send you a VCR copy.
We hope you find TV&ME useful and as always, we welcome your feedback. Be sure to
email us with your comments at info@cca-kids.ca.
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| Click here to learn more about Media Literacy -- Teaching Children to Watch Carefully, Think Critically and Navigate Safely. |
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 Click here to download the latest version of Adobe Acrobat Reader so you can download TV&ME lesson plans. |
 Click here to download the latest version of QuickTime so that you can view the CCA commercials. |
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