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Television - A Part of Our Children's Lives
The following information is produced from recent studies and surveys related to television watching and children. It is important to keep in mind, that although some of these statistics are reason for concern, television is neither good nor bad. How good or bad television is remains in the hands of the viewer. 'Without the viewer, a television is merely a box with lights and wires'.¹
- According to the Bureau Broadcast Management Spring 2001 survey, Canadian children (ages 2 - 11) view an average of 16.4 hours of television per week.
- In a 1997 study conducted by The Institute For Social Research at the University of Michigan, children ranked television watching as their third most time consuming activity in the course of their day, following sleeping and going to school. This represents a change from the previous study done in 1981, as television has now replaced play as the third ranked activity.
- A study by the Child Development Institute (1998 - 2001) states that television increases the general vocabulary of children.
- According to 'Media in the Home 2000', a study conducted by the Annenberg Public Policy Center in the United States:
- Television is the third most prevalent media in children's bedrooms, following books and stereos.
- Of those with television sets, 27% of children say their sets have a V-chip or other parental control feature that enables the blocking out of certain channels or shows. Of all U.S. households, 98% have at least one television set. The average household has 2.4 television sets, while the average household with children ages 2 - 17 has 2.8 sets.
- 'Parents who watch more television themselves are more likely to have children with bedroom television sets. In families who watch little television (one hour or less a day), 39% of the children have a television set in their bedroom. In families who watch more than two hours of television a day, 56% of children have a television set in their bedrooms.'
- About 7 in 10 children cannot use any of the media until they are done with schoolwork, or household chores, and about half of the children are restricted in the media content they can consume.
¹ adapted from an excerpt by Edward R. Murrow, Legendary CBS Reporter
Click here to return to more facts on kids and TV.
To view Concerned Children's Advertisers television commercials, produced to assist children in making wise media and life choices, visit http://adult.cca-kids.ca/comm/series.htm.
We hope you find TV&ME useful and as always, we welcome your feedback. Be sure to email
us with your comments at info@cca-kids.ca.
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