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To hear what parents are saying about TV&ME, click here. Click on the back button to return to the TV&ME Program.
To view CCA's new anti-bullying commercial, "Walk Away", click here, or to view bullying-related tips and tools for parents, click here. Click on the back button to return to the TV&ME Program.
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Dear Parents and Caregivers,
Welcome to TV&ME for Parents! We at Concerned Children's Advertisers respect that as parents, you are your child's first and most influential teachers. We are also aware that parenting is a rewarding - but challenging - experience. It's challenging to be a parent because it's challenging to be a kid!
Today's youth face challenges that require them to have the skills, knowledge and tools to address life experiences in positive, constructive ways. Daily issues such as low self-esteem, bullying, stress and the pressures of fitting in make it necessary for our children to have a strong support system to help them make wise decisions.
Add to this the impact of technology as they multi-task as a regular part of their lives. It is not uncommon to see our children watching television, while searching the Internet for information and chatting on the phone with a friend. Media is a large part of their daily lives and children need to know how to use these 'wonders of technology' to enhance and enrich their lives in safe and productive ways.
TV&ME for Parents is part of the larger TV&ME program involving children, parents, educators and community, which is designed to support children in developing healthy media habits and life coping skills. TV&ME focuses on providing the cornerstones of media literacy - the tools to think critically, watch carefully and navigate safely - as our children strive to 'be the best they can be'.
As you navigate your way through TV&ME, we invite you to 'print and post' the sections you find most helpful. Put them on the fridge, a bulletin board or anywhere you wish as a reminder of healthy lifestyle and media choices.
As always, we welcome any feedback or tips that we can learn from.
Thank you for allowing us the opportunity to share in the wonderful journey of helping your children to build healthy lives!
Sincerely,
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Linda Millar
Director of Education
Concerned Children's Advertisers |
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Cathy Loblaw
President and C.O.O.
Concerned Children's Advertisers |
To view a complete compilation of Concerned Children's Advertisers television commercials, produced to assist children in making wise media and life choices, visit http://adult.cca-kids.ca/comm/series.htm.
We hope you find TV&ME useful and as always, we welcome your feedback. Be sure to email
us with your comments at info@cca-kids.ca.
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| Please click on the navigation bar for fast facts and tips related to Children and the Media (TV and the Internet) and Children and Life Challenges. |
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| As young people watch more television and spend more time on the computer, they need to be aware of the constructed meaning that goes on in the creation of everything they see, hear and read. Click here to find out more... |
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| Click here to see behind the scenes of House Hippo, and have your children build their own commercial. |
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| Growing up isn't always easy. Click here for tips to help kids deal with bullying, substance abuse prevention, poor self esteem, negative peer pressure as well as inactivity. |
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 Click here to download the latest version of Adobe Acrobat to download the PDFs within TV&ME for parents. The PDFs may take a moment to download depending on your connection. Please be patient. |
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