Growing up in today's world is an exciting and challenging adventure. Daily issues such as low self-esteem, bullying, stress and the pressures of fitting in make it necessary for our children to have a strong support system to help them learn how to make wise decisions. Concerned Children's Advertisers recognizes and appreciates this important and challenging journey through life and since their formation in 1990, have worked with issue experts to better understand and support children as they deal with these issues 'head on'. CCA then uses this research as the basis for creating child-directed public service messages which provide children with relevent tools to deal with media and life challenges. To view CCA commercials, which are broadcast daily on Canadian television stations during prime family and children's viewing hours, continue scrolling down this page. To download tips and tools related to helping children deal with life's daily challenges, click below: Children & Bullying NEW PDF Children & Substance Abuse Prevention PDF Children & Peer Pressure PDF Children & Self-Esteem PDF Children & Active Living PDF Websites on Life for Parents & Caregivers HTML To view CCA's child-directed commercials, which address life's daily challenges, click below. (Please note that you will need QuickTime and RealPlayer to view the commercials.) Children & Bullying NEW Walk Away   Children & Substance Abuse Prevention Finding A Needle Don't Put It In Your Mouth Rehab Mimic Substance Abuse Drug Rap Crack The Brain Be True To You   Children & Peer Pressure Boy, It's Not Easy Being One Moe Funky Choose Loser Children & Self-Esteem What's Your Thing? Boutique We Are Girls   Children & Active Living Stay Fit, Cause You Never Know   To view a complete compilation of Concerned Children's Advertisers television commercials, produced to assist children in making wise media and life choices, visit http://adult.cca-kids.ca/comm/series.htm. We hope you find TV&ME useful and as always, we welcome your feedback. Be sure to email us with your comments at info@cca-kids.ca.

As young people watch more television and spend more time on the computer, they need to be aware of the constructed meaning that goes on in the creation of everything they see, hear and read. Click here to find out more... Click here to see behind the scenes of House Hippo, and have your children build their own commercial. Growing up isn't always easy. Click here for tips to help kids deal with bullying, substance abuse prevention, poor self esteem, negative peer pressure as well as inactivity.

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